To A.G. Salesworks, lead generation is the process of contacting decision makers in your target market directly.

This means starting with a list of desired prospects and contacting them directly via the phone with messaging that can quickly and professionally grab their attention. Once interest is captured, then a peer oriented dialog can follow.

This open dialog will first allow us to determine if the prospect organization meets the criteria of your target market. Do they fit into your ideal customer profile? If so, the conversion can proceed to the lead conversion stage. Do they have a business need for your solutions now? Would they ever have a business need for your solution?

Calling targeted decision makers directly can be many times more effective than traditional marketing media such as print. In fact, telequalification is at least 5 times more effective than direct mailing by itself. What's even more compelling is that leads generated by contacting decision makers directly are more qualified, which means that leads will close more often and become more ideal clients.

Your sales and marketing team may already be dealing with lead generation and it is understood that lead generation, no matter how you are doing it, is the activity that drives the sales pipeline. This leaves companies with the challenge of finding the time and resources to effectively implement and maintain a lead generation process. This is an age old dilemma; when sales people are generating leads they can't spend time selling and when they are selling they can't spend time generating leads. You might find your team saying, "We need more time to sell." This is what they do best anyway.

A.G. Salesworks has savvy people, real world best practices, and lead generation systems that will fill your sales pipeline with highly qualified prospects based on criteria that are important to you. And most importantly, we will free up your sales people to do what they do best - close deals.

Here's just a sample of what you'll know when you get a lead from us: