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Since the early stages of AG Salesworks in 2001, the co-founders had a vision of approaching sales lead generation a bit differently.

We viewed training as more than just setting a sales development representative (SDR) in front of a product demo and giving the SDR a target list to call and expect a large volume of sales qualified leads. The AG Salesworks mantra was and continues to be, a focus on continual training and the investment in SDRs who are looking to succeed and further develop their skills.

Experience

The foundation of our training is comprised of knowledge from our tenure of the ever-changing landscape of cold calling and prospecting. From the beginning, we understood that for sales development reps to truly internalize our best practices it wasn’t about simply telling them but SHOWING them our best-in-class process and strategies!

14 years later, after working on 400+ client engagements and training hundreds of Sales Development Representatives it’s safe to say that we are continuing to perfect our prospecting process. The goal of AG Salesworks' certification program is to provide hungry sales reps with a thirst for advancement access to all that we’ve learned over that timeframe. We have focused on 5 core training competencies that truly matter the most to the modern day SDR.

Certifications

Leadership Team

AG Salesworks is comprised of top sales development executives with over 50 years of combined experience.  We have been setting the standard for high-quality, innovative sales development since 2002. Utilizing our successful history we have made it our goal to certify and enable the next generation of closers to launch their sales development career and succeed.  By providing our industry knowledge and exclusive resources for testing, training, and professional advice we are giving back to both, you and the industry.

Craig Ferrara

Vice President of Operations

A 15 year veteran of tech inside sales, Craig started out during the pre-tech bubble days grinding out cold calls and setting up sales leads for his outside reps. Since then, Craig has been responsible for training and managing hundreds of sales development representatives. For over the past decade he has managed lead generation campaigns for every tech conceivable, from start-ups to established Fortune 500s. Craig believes that the key to individual and team success always starts with a consistent and unending training investment in your people, which he strives to instill into the business of AG Salesworks.

John Barrows

Executive Sales Coach

John Barrows currently provides sales training and consulting services to some of the world’s leading companies like Salesforce.com, Linkedin, Zenefits, Box and many others. He’s an active sales professional who has learned a lot about what works and doesn’t work along the way and loves sharing the tips and techniques he has found to have an impact. His aims to improve the overall education and quality of Sales by sharing ideas and techniques that work.

Chris Snell

Strategic Adivsor

As a founding member of the original AG Salesworks, Chris Snell has been building inside sales teams since 2002. Chris is currently the Director, Inside Sales for Care.com, helping businesses connect with families and hire new employees through marketing and recruiting services. Chris lives in Southeastern Massachusetts with his wife and two children.

Tara Bolger

Sales Development Finance and HR Advisor

Another founding member of the Original AG Salesworks team, Tara brings a unique perspective to the board of advisors. Tara's decade worth of sales development focused finance and HR experience is invaluable to the AG Salesworks Advisory board. She gives us insightful guidance on how to educate new sales-focused talent on the ins and outs of compensation, benefits, and career path. She also works closely with our corporate sponsors to help them better structure, implement, and manage their own sales development infrastructures.

Paul Alves

Co-Founder, Strategic Advisor

Paul co-founded AG Salesworks in 2002 with a single purpose, to help sales reps succeed by delivering them the most fully qualified sales opportunities available. His vision and purpose of “every rep exceeding quota" continues as CRO of QuotaFactory, where he helps companies drastically improve the sales development function by bringing together the best data, process, people and technology into a single platform. Also a board member of The Entrepreneurs Organization (EO) Paul stays involved in the growing business community. Given his valuable insight as to what it takes to compete and grow in an increasingly competitive and fast moving marketplace Paul supports and guides AG Salesworks’ initiatives.

Peter Gracey

Co-Founder, Strategic Advisor

As a co-founder of AG Salesworks, current CEO of QuotaFactory, and Adjunct Professor of Sales Development and Marketing at UMASS Amherst, Pete has a unique perspective on all sides of the Sales Development equation. He is responsible for keeping the AG Salesworks team informed on the technology landscape sales development reps must navigate, as well as the difficulties entry level sales people are facing that need to be solved.

 

A note from the Co-Founder

“The sales development function is at a crossroads. The demand for sales development talent has never been higher while the investment in the professional development of entry level sales talent has never been lower. AG Salesworks has made it our mission to use our 15 years of sales development expertise to fill that professional development void and make sure the demand for talent is flooded with the highest caliber of candidate.“

Peter Gracey Co-Founder and Strategic Advisor

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