Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz, President of Heinz Marketing.
Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Whether they're Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process.
Whether you’re launching a new SDR effort for your company, or seeking to improve its effectiveness and success in the New Year, here are five steps to get you off on the right track.
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Tags:
Teleprospecting,
Inside Sales Management,
Sales Process,
B2B Inside Sales,
B2B Sales Success
Sales Prospecting Perspectives is pleased to bring you a guest blog by Donato Diorio, CEO of RingLead.
Referral selling is all about helping you acquire new customers by utilizing a crucial asset: your past and existing customers. It can be one of the most effective sales strategies because the referral from a satisfied customer provides you with credibility and opens doors.
Referral selling starts from the top and impacts the entire organization. It’s a cultural shift where everyone is focused, passionate, confident and ready to sell. Improve sales prospecting by implementing referral selling.
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Tags:
CRM,
Sales Process,
B2B Inside Sales,
Client Management
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis,
After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs.
Of course, any time prices go up, sellers are bound to hear complaints from long-term customers. Some companies, in fact, believe regular clients should be exempt from price increases altogether, that there should be a reward for loyalty in the client relationship. And yet there are several other pricing methods that businesses employ as well.
The key factor in all these cases, of course, is providing advanced notice of your company’s plans. Pricing surprises are never a good thing in sales!
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Tags:
Sales Process,
B2B Inside Sales,
Client Management,
B2B Sales Success
Sales Prospecting Perspectives is pleased to bring you a guest blog post from Andrew Moravick, Content Marketing Manager at Aberdeen.
As marketing or sales professionals, we’re often very deliberate in what we do. If I’m creating marketing content, I should be sure to position the brand well, deliver relevant value, and drive toward a measurable conversion. Many sellers I’ve encountered also feel the very literal pressure to always be closing. Sometimes, however, the most direct or obvious path isn’t always the most effective…
In cases where a buyer or prospect doesn’t want to be marketed to or sold to, overtly communicating in marketing or sales speak isn’t going to pay off. In these cases, you need to leverage the art of marketing without marketing, or the art of selling without selling.
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Tags:
Content Marketing,
Lead Qualification,
Sales Process,
B2B Inside Sales,
B2B Marketing,
B2B Sales Success
Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston, CEO of DocSend.
Traditionally, sales has relied largely upon human relationships: successful salespeople know their product and their audience and are enthusiastic about talking to people, pursuing, and closing leads with persistence and moxie. Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. In the last decade, technology has dramatically changed the landscape in which inside sales reps operate: the Internet has given the general population unprecedented access to information, the penetration of mobile has allowed people to access this information anywhere and anytime, and (somewhat ironically) the number of people who actually answer phone calls has diminished.
At the same time, the tools that salespeople rely on have evolved and have changed how salespeople gain insight into leads, interact with customers and prospects, and organize their efforts. Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success:
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Tags:
CRM,
Sales Tools,
Social Selling,
Email Prospecting,
Sales Process,
B2B Inside Sales,
B2B Sales Success
Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka, an Inside Sales Representative at AG Salesworks.
What could Michelangelo’s sculpting techniques teach you about reaching quota? The answer may surprise you.
Michelango’s mastery of sculpture was without rival, and his philosophy on his craft was equally brilliant. Believing that the figure he was sculpting lay “trapped” inside the block of quarried stone, Michelangelo slowly carved until a perfectly refined image began to reveal itself.
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Tags:
Teleprospecting,
Lead Qualification,
Optimism,
Sales Process,
B2B Inside Sales,
Client Management,
Sales Messaging,
Reporting Metrics
AG Salesworks is pleased to bring you a guest post from Jeff Shore, an in-demand sales expert, author, speaker and executive coach.
“Most people do no listen with the intent to understand, they listen with the intent to reply.”
~Stephen R. Covey
Perhaps when you were a child, someone in your life tried to emphasize the importance of listening by reminding you that we each have two ears and one mouth. According to the well-known saying, we have two ears and one mouth in order that we might listen twice as much as we speak. There’s a lot of truth to that idea, and never more so than when a buyer raises objections during the sales process.
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Tags:
Sales Strategy,
Buying Process,
Teleprospecting,
Lead Qualification,
Sales Process,
B2B Inside Sales,
Client Management,
Outbound Prospecting,
Handling Sales Objections
Today, we will be hosting our third #ProspectingChat on AG Saleswork's Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants. Here are some details about today's Twitter Chat:
Date: Thursday, August 28, 2023
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Tags:
Sales Enablement,
Sales Strategy,
Sales and Marketing Alignment,
Buying Process,
Sales Process,
B2B Inside Sales
Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh, Content Marketing Manager at InsightSquared.
If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. After all, they have perhaps the toughest job in your organization: making cold calls to hit aggressive dial targets day after day can be a grueling experience that weighs on even the most motivated and productive prospecting reps.
At the same time, both you and them know how important their role to the organization is. Without them, your sales pipeline - and subsequently, your bookings results - would be substantially smaller. What can you, as their manager, do to ease the painful monotony of their day-to-day job responsibilities?
Provide them with the structure they need to really do their jobs well.
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Tags:
Teleprospecting,
B2B Lead Generation,
Inside Sales Management,
Cold Calling,
Sales Process,
Outbound Prospecting
Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. At times, your solution is difficult to explain, but your engineers know its features like the back of their hand. You decide to insource your inside sales team.
You hire new inside sales reps, many just out of college. Your marketing team works on qualifying leads, but your sales team leaves many unqualified leads untouched. According to Marketo, 80% of leads generated by marketing are ignored by sales.
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Tags:
Teleprospecting,
B2B Lead Generation,
Lead Qualification,
Sales Process,
Technology,
Outsourcing Teleprospecting,
B2B Inside Sales,
Client Management