“In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to branding success.”
Whether a component of your sales strategy, or the core of your model, effective partnership recruiting, education, and communication can yield dramatic results to your bottom line.
AG Salesworks utilizes the same methodologies as a direct sales campaign to locate and map VAR’s, pique their interest in a client’s products and partnership opportunities, and transition qualified prospects to Business Development teams.
We then work with our clients to educate their channel partners on new products, added features, or partnership incentives. Our clients are confident that their channel partners are knowledgeable, engaged, and effectively communicating their products’ value to the marketplace.
"We have found that most organizations do not have adequate resources dedicated to developing and nurturing channel relationships. Recently, AG Salesworks delivered over 40 qualified partnership opportunities as a result of a 3 month pilot. Our client was able to generate new revenue before the pilot’s conclusion and considerable ROI within weeks of completion." - Matt Fitts, Director of Client Operations,
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