Aligned Lead Nurturing for B2B Sales and Marketing
Through effective lead nurturing campaigns, marketers and salespeople can give prospects the information they need to determine whether their product or service is a good fit for their company. Many companies task all responsibilities of lead nurturing to marketing alone. Although marketing efforts are very important in lead nurturing, there’s a great deal that sales can do, too. In fact, according to CSO Insights, 89.1% of companies which aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that turned to opportunities as a result of continuous nurturing.
AG Salesworks’ "Aligned Lead Nurturing for B2B Sales and Marketing" is more than just another lead nurturing how-to. It offers new perspectives on aligned lead nurturing and includes specific steps for measurable and effective lead nurturing campaigns that involve both marketing and sales.
The "Aligned Lead Nurturing" guide consists of:
- A step-by-step process for sales and marketing to align towards lead nurturing
- A list of key metrics for sales and marketing to measure lead nurturing campaign effectiveness
- An explanation of sales' role in the lead nurturing process, as well as important tips for converting leads down the funnel
- An analysis of the future of lead nurturing
By following the steps outlined in "Aligned Lead Nurturing for B2B Sales and Marketing," your company will create an effective lead nurturing machine that integrates responsibilities for both sales and marketing departments. This is an effective handbook for professionals first applying lead nurturing processes, management interested in finding out more about aligning their departments, and sales and marketers looking to refine lead nurturing processes already in place.
View and download the accompanying infographic, The Lead Nurturing Funnel.