It's the start of a new month. Who knows what that means? Just in time to get ramped up in Q4, we're sharing our best sales best practices for prospecting inbound leads, or leads generated from marketing efforts. We've invited a very special guest, CEO of RingDNA Howard Brown, to share his insights at this month's #ProspectingChat. Join us at AG Saleswork's Twitter account today to participate in the discussion. Here are some details about today's Twitter Chat:
Today's focus, as mentioned, will be on how to handle leads generated from inbound marketing efforts. We'll be having lively discussions on the importance of response time, the specific routes inside sales reps or sales development reps should take before placing a call into an inbound lead, and the difference between inbound and outbound prospecting. So mark your calendars, and drop by the chat today to share your insights or hear others'!
To prepare, here are today’s questions. We encourage you to write down your answers beforehand. If you can't attend the Twitter chat, but would still like to add to the conversation, feel free to tweet at #ProspectingChat any time or comment here.
Q1: Can you define an inbound lead in 140 characters or less?
Q2: How and why does inbound prospecting depend on the customer buying process?
Q3: What’s more important, quality or quantity, for prospecting inbound leads?
Q4: How important is response time for inbound leads?
Q5: What areas should sales reps research before beginning their inbound call strategy?
Q6: What trigger factors can sales reps look for in marketing information to further qualify inbound leads?
Q7: How should you treat inbound prospecting calls differently from outbound prospecting calls?
Q8: What are some techniques for positioning yourself as a consultant rather than a sales rep pushing a product?
Q9: How would the call plan for an influencer and the call plan for a decision-maker change in inbound prospecting?
Q10: How can you monitor and track which inbound prospecting techniques work best for your B2B product or service?
A quick overview: #ProspectingChat focuses on issues that sales, marketing, IT and tech leaders want to discuss. Each chat lasts 1 hour long. For those of you who are new to Twitter Chats, you must have a Twitter account to participate. You can join our Tweet Chat room, which allows for automatic feed updates and hashtag inclusion. Other tools to monitor the discussion are: HootSuite, Twub, TweetDeck and of course, Twitter itself. #ProspectingChat will be held the first Thursday of every month at the same time, and the transcript will be available on Storify shortly after.
We hope you can join us today at 1:30 PM EST / 10:30 AM PST for #ProspectingChat!
Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data for marketing and sales efforts, and maximizes the potential of content marketing efforts.
