At AG Salesworks, we talk about aligning sales and marketing departments quite a bit. By now, most people know that in a successful business, B2B sales and marketing need to work together.
However, many people still harbor a misguided notion about what sales and marketing alignment really is. It's not just a mindset. It's a merging of actionable business processes.
Tags: Lead Nurturing Campaign, Sales Enablement, Aligned Lead Nurturing, Sales and Marketing Alignment, Lead Nurturing, Reporting Metrics, Sales Funnel, Buying Cycle
Many companies aren’t utilizing the full potential of their lead nurturing campaigns.
They’re passing all lead nurturing responsibilities to marketing.
They’re separating the lead nurturing cycle from the sales funnel.
And they’re not aligning their departments for better conversions.
According to a study by CSO Insights, underwritten by Velocify, 42.3% of companies nurture leads by handing them off to marketing, who then engages and remains active with them through lead nurturing campaigns until they’re ready to buy.
Tags: Lead Nurturing Campaign, Nurturing Campaign, Aligned Lead Nurturing, Email, Sales and Marketing Alignment, Content Marketing, Email Marketing, Lead Nurturing, Marketing Strategy, Inside Sales Nurturing Process, Automated Marketing
