Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post fromTiffany Fenore, a Business Development Representative at AG Salesworks.

Something that everyone in the sales profession can relate to is rejection! Most of us in business development roles experience rejection early, on a day-to-day basis, and it often starts as an objection. Objections can be viewed as a roadblock to the untrained rep and even some seasoned prospectors forget to view the response as a gateway to further the conversation. Objections are the perfect “in” to engage and challenge prospects. They have opened up the discussion and have unknowingly allowed you to cater your message to their pains and needs to see if they are a fit for your product and/or service.

There are 4 common objections we typically see:

How fast summer goes by.  Now we’re back to autumn-scented Yankee Candles and Halloween costumes. I wonder how many Miley Cyrus bear costumes and Robin Thicke “Beetlejuice” outfits will be out trick-or-treating?  

It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black, so we can rejuvenate before coming back on Monday. Most people love the work environment here and coworkers have become friends, so even though it’s Friday, we never truly dread Mondays.

Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. However, over the years, the acronym has become outdated, overused and obsolete. Is the criteria even working for marketers looking for qualified leads? How well? Prospects may still be hiding behind these objections, but now that they know prospectors can immediately refute them, how much longer will they continue to use them?