Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks.

What do you picture when you hear the word "nurture?"

Many people may think of a plant "nurtured" to full health. In inside sales, potential customers can also be nurtured. If they aren't a good fit now, does that mean they will always be unqualified for your product or service? Or can they slowly become a lead by means of a strong lead nurturing campaign? 

We’ve all seen the contact who doesn’t quite fit the qualifying criteria and is automatically added to the nurture bucket. These are three important tips to remember when nurturing prospects.

Sales Prospecting Perspectives is pleased to bring you a post from Joshua Zielinski, a Business Development Representative at AG Salesworks. This is his blogging debut. 

Sometimes in sales things have to get a little awkward to produce a mutually beneficial relationship with a prospect.

This idea is counterintuitive to most sales teachings because usually the goal is to make prospects comfortable enough to listen to your presentation or consultative dialogue, and then to make a “yes” decision if they realize it will benefit them. However, in some circumstances, prospects need to come out of their comfort zone to dive deep into their problem or need.

Happy Friday, Sales Prospecting Perspectives readers! We're going to continue to feature excellent content on Fridays from marketing and sales blogs across the Internet, as well as recap our own blog posts from this week. Enjoy! 

How fast summer goes by.  Now we’re back to autumn-scented Yankee Candles and Halloween costumes. I wonder how many Miley Cyrus bear costumes and Robin Thicke “Beetlejuice” outfits will be out trick-or-treating?