Sales Prospecting Perspectives

Have you been struggling to get traction with your prospects lately? When was the last time you changed up your email templates or updated your voicemails? Maybe it’s time to take a look at your messaging strategy.

Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive.

In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations.  At the top of the list was: “Answer the one question that matters most, and that is, ‘Why should I care?'"  As sales and marketing professionals, this should always be our number one concern.  It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.  Why should our prospects/leads/customers care about what we do? And why should they continue to care? And the biggest question, what value do we provide?  As Albert Einstein said, “Strive not to be a success, but rather to be of value.” Therefore, value should be at the core of all our sales and marketing efforts.

Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? One of the many things I love about AG is that we have various people with whom to discuss how to improve our prospecting skills in order to achieve our targets.

I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. There are many benefits for inside sales reps exercising before work.  In inside sales, exercise before the beginning of the work day can motivate you to put your best foot forward. 

It’s the middle of the shortest month of the year, and between calls I hear the familiar orchestra of different off-putting sounds from other cubes: wheezing, coughing, sniffling, sneezing, and zombie-like groans of inside sales reps plagued with cold and flu symptoms.

I don’t know about everyone else, but I am absolutely addicted to the Winter Olympics. Every night when I am relaxing at home, I get sucked into the speed skating, skiing, and of course curling competitions! After watching the first few nights of events and discussing with coworkers throughout the day, I started to think about how our office has the same qualities that the Olympics in Sochi have.