You Don’t Need a Weatherman to Know Which Way the Wind Blows…
Well, You Might in Marketing and Sales
Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern.
One of the famous Bob Dylan lyrics from "Subterranean Homesick Blues" implies that we should be reliant on our instincts, that we are capable of knowing which way the wind is blowing. In theory, we are capable of determining which way the wind blows, but can we know when it’s going to rain, and furthermore be prepared for when it does? Let’s not write off the weatherman just yet.
Read More