Good morning, Sales Prospecting Perspectives readers! This week was an eventful one for us here in Norwood, Mass. On Monday, we celebrated Martin Luther King, Jr. Day and took a day off to remember his contributions to peace in this world. On Wednesday, there was a snowstorm, and we got hit with about 7 inches of snow! Needless to say, many did not make the trek to the office that day; instead, we stayed safe at home and did our prospecting from there. Who hasn't heard of telecommuting for a teleprospecting job? We hope readers in the New England area stayed safe when the snowstorm rode through their area. And readers in the West? We're just jealous.
To start off our weekly recap, here are our favorite marketing and sales articles from this week.
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Technology companies create solutions that are complicated, have various levels of functionality as well as varying levels for usage. Whether verbally or through content creation, marketers and sales professionals will run into a consistent issue: How do I explain this without rambling on and on?
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It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black, so we can rejuvenate before coming back on Monday. Most people love the work environment here and coworkers have become friends, so even though it’s Friday, we never truly dread Mondays.
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Sales professionals obviously prefer face-to-face meetings with their prospects but sometimes, given their territories, that just can’t happen on a regular basis. The alternative has mostly been to set up a conference bridge, email over a slide deck or Powerpoint presentation or get on the phone to sell. Maybe they’ll toss over some whitepapers so their prospects can read up before the call and prepare some questions.
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