Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Jeff Shore, an in-demand sales expert, author, speaker and executive coach. 

“Most people do no listen with the intent to understand, they listen with the intent to reply.”

~Stephen R. Covey

Perhaps when you were a child, someone in your life tried to emphasize the importance of listening by reminding you that we each have two ears and one mouth. According to the well-known saying, we have two ears and one mouth in order that we might listen twice as much as we speak. There’s a lot of truth to that idea, and never more so than when a buyer raises objections during the sales process.

When I was growing up, I was a non-stop talker. Some of my family and close friends might say I still don’t know when to stop talking. Well, most acquaintances would probably be a little alarmed about how energetic I can be and how much I can talk. This is part of the reason I knew I would be successful in sales. But, it could also have been the thing that hurt me the most. Learning how to control a conversation is an essential piece of every day in the life of an inside sales representative.

It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. As you can imagine, one of the biggest components to ramping up these implementations is script development. The creation of scripts is key to making any teleprospecting campaign successful and is the first thing we look at when it comes to ramping projects. There are a ton of questions that arise throughout the scripting process, so I thought it would make sense to address some of those concerns.

Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. This week, we've curated articles focused on best ways to hit your sales and marketing goals. We hope they're helpful in these final weeks. May the odds be ever in your favor!

Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex.

There are not many people in sales who would say they absolutely love cold calling. However, cold calling should be a part of every effective salesperson’s arsenal. Quality conversations are necessary to qualify leads at the top of the sales funnel. The cold call is and will continue to be a necessary step in the sales cycle, so why not master it.

So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. It's been proven that the methodology works and increases your company's bottom line value. Yay, we can all go home now... Just kidding! Inbound methodology works, but let's face it - at some point you need to pick up the phone and have a quality conversation regarding a prospect's challenges and how your solution can help. Everyone talks about inbound sales and marketing and social selling, but please tell me how you can close sales and increase revenue by doing just inbound without effectively communicating on the phone?

You've read the quotes: 

“A goal without a plan is just a wish.”

― Antoine de Saint-Exupéry

“If you don't know where you are going,

you'll end up someplace else.”

― Yogi Berra  

“Someone's sitting in the shade today because someone planted a tree a long time ago.”

― Warren Buffett

Yet so few of us plan adequately.  And of those of us that do, many don’t execute effectively.  Over the years, I have witnessed the power of a well-executed plan many times.  Unfortunately, I have also seen the results of either a poorly executed plan or no plan at all.  Not pretty.  There is always a detailed explanation as to what went wrong.  The marketplace, competition, not enough marketing support.  The list goes on and on.  

Everyone talks about asking the right questions on the phone and getting quality information… but what topics should you touch upon?

Having a script makes teleprospecting easier than winging it, but you can’t write out what the prospects are going to say every time. You can make educated guesses, but it is impossible to map out every direction the conversation can go. Having a few core questions in your arsenal can help fill gaps in conversations or guide prospects in a more focused direction if they do not seem to be clicking with your introduction.