Some people don’t always like the idea of summer ending and fall kicking in, but it is honestly my favorite time of year. Not only is fall a time for beautiful weather, apple picking, and pumpkin lattes, but it’s my favorite time when it comes to sales. With the summer months behind us, we are now well into the new season, everyone’s back and ready to close out the year strong. Directors and VPs are either looking to spend their remaining budgets for the year, or they are planning ahead for 2014. As a result, they are all willing and open to talking when they receive cold calls.
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