Sales Prospecting Perspectives

A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. The last thing I wanted to do was leave the job I loved, and when my boss kept pushing me to work from home more, I was hesitant. I kept saying no because I thought it was crucial to be on site when managing an inside sales team. I had a lot of guilt on days that I couldn’t make it in. Slowly I started working from home more and more and I learned how to manage remotely. With all the technology available today along with some changes in my management style, I am now able to work from home most days and still manage reps – probably better now than ever.

The age-old question that every sales manager asks themselves is, “How can I better motivate my reps?” We often talk about rewarding our reps with things like money, extra PTO, company outings, and culture to keep them engaged. The reality is that while all those incentives are necessary, we sometimes forget about the intangible ways we can motivate and keep reps interested. In a meeting with my boss yesterday, he reminded us of something that is right at our fingertips that we sometimes forget about: Empowerment. It plays a very large role when it comes to motivating sales reps and it’s a great way to better your team as a whole.

Every night when I was growing up, my family sat down to a home-cooked meal by my mom (aside from Tuesdays: those days dad was in charge of making spaghetti). Anyway, every night my mom managed to make a delicious meal after a long day at work. She juggled a career, three kids, laundry, grocery shopping, and more. She did it all, and she did it well, and continues to do so today. Now that I recently became a working mom, I truly understand how much effort it takes and while I didn’t think it was possible, I value and appreciate my mom even more now.

These last few weeks it seems the amount of people posting statuses about vacationing has skyrocketed. Good for them – I'm jealous. Throughout the year, we all look forward to our vacations because we want a break from the daily grind. Day in and day out we work hard Monday through Friday, and get burnt out from the repetitiveness and stressors of work.  Vacations allow us to change up our routines and result in us feeling refreshed and ready to get back to work when we return. 

It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. As you can imagine, one of the biggest components to ramping up these implementations is script development. The creation of scripts is key to making any teleprospecting campaign successful and is the first thing we look at when it comes to ramping projects. There are a ton of questions that arise throughout the scripting process, so I thought it would make sense to address some of those concerns.

A couple of weeks ago, I wrote advice for newly promoted inside sales managers in my post, New Sales Managers, Don’t Miss Out on This Advice. I focused on three areas of guidance:

I am going through the most exciting time in my life and I couldn’t be happier. Not only am I expecting a baby boy in one month, but I just became an aunt for the first time. Meeting my nephew Luke the day he was born was amazing and I know the same will be true when our little one arrives soon.

“I am giving my notice. I am going to be a nurse instead.” This was a real quote from a recent BDR at our company a week into the job. No joke! This isn’t the first time something like this has happened either. It is actually quite common when it comes to this line of work for someone to back out of the job, and I’m sure many inside sales managers reading this have some similar stories when it comes to these scenarios.

The other day someone said to me, “When it comes to cold calling, it’s really just a numbers game. By reaching out to 100 people per day, there’s bound to be someone who says yes.” The comment took me by surprise and I thought to myself, "Wow, do people really think that’s all there is to cold calling? Do they really think of it as 'mindless' dials that will eventually lead to someone who says yes?"

Some people don’t always like the idea of summer ending and fall kicking in, but it is honestly my favorite time of year. Not only is fall a time for beautiful weather, apple picking, and pumpkin lattes, but it’s my favorite time when it comes to sales. With the summer months behind us, we are now well into the new season, everyone’s back and ready to close out the year strong. Directors and VPs are either looking to spend their remaining budgets for the year, or they are planning ahead for 2014. As a result, they are all willing and open to talking when they receive cold calls.