AG Salesworks is pleased to bring you a guest post from Janelle Johnson, Director of Demand Generation at Act-On Software.
For sales and marketing teams, reaching across the aisle can be a foreign concept. In some cases, that’s putting it mildly.
To be sure, there are salespeople and marketers who comfortably co-exist. Sometimes they even eat lunch together.
But the prevailing opinion is firmly entrenched: Sales and marketing just don’t get along. Don’t understand each other. Don’t cooperate. Aren’t aligned. And, as a consequence, campaign ROI often suffers.