Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com.

In my experience as a marketer, I’ve only seen one way to establish yourself in the field. You have to develop a wide range of many personal connections who value what you do and to whom you provide added value.

Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker, Director of Sales at Tinderbox.

It was my first time at Dreamforce in 2007, where over 7,000 attendees gathered in San Francisco to witness the unveiling of force.com, hear the inspiring sounds of INXS and listen to one of the greatest creators on earth, George Lucas.  I recall thinking, “There is no way that this massive conference could get any bigger or better.” Here we are, one week away from Dreamforce 2013, where more than 120,000 attendees are poised to take over downtown San Francisco.  As a soon-to-be seven-time veteran of the Dreamforce circuit, as both a sponsor and attendee, I feel compelled to share my thoughts on how to navigate this massive event and prepare both mentally and physically.

Over this past year I have made an effort to devote more of my time to networking.  It’s always interesting to get out there and meet new people and reconnect with past contacts.  I have not only made a point of doing this from a business perspective, but from a personal perspective as well.  All in all it has been a great success.  I have reconnected with old friends and enjoyed watching my two boys meet and get to know my friends' kids.  It has been so much fun to see the kids developing friendships as we make sure to connect a few times a year.

From a marketing and a sales point of view, this week has been extremely busy. The chatter around the office has expounded as more and more people are returning from vacation. Marketing is gearing into the fall months as well, as we just released an eBook we've been working on all summer. Team leaders are working one-on-one with sales reps, and new employees are coming in every week, eager to get their hands dirty in sales. For the first week of September, we're doing great, and it can only go up from here.

I don't know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS...  I could sit here for an hour and type about how much I rely on technology, but you get the point.  Most people use technology as a means of communication, using Facebook, Twitter, Instagram, email, text messaging, FaceTime, you name it. We all rely on technology for communication because it's so convenient.  As a marketer, communication is very important, so I always try to stay on top of the advancing trends, learning how to grab prospects' attention, and overall how to make the best impression and delight both prospects and clients.  

In efforts to keep on trend, my boss and I attended Inbound 2013, a marketing conference that is held in Boston every year, to learn new marketing methods, hear from the best marketing and sales professionals and figure out how to ramp up our marketing efforts and take our company to the next level.  While there I met a handful of great new contacts and when I wasn't networking, my head was buried in my iPad jotting down notes and ideas.