Sales Prospecting Perspectives

Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween? At AG Salesworks, we celebrated by dressing up on Tuesday and having a potluck party. You can see pictures of the fun that we had on our Instagram, and look forward to a blog post on Monday about how to plan these types of events so everyone stays productive. As most of us are Boston Red Sox fans, we also celebrated their win of the 2013 World Series! It was an excellent last week of the month for us here at AG Salesworks, and we hope it was for you, too. Here are some of our favorite posts about marketing and sales from our favorite blogs. Some of them even decided to get into the Halloween spirit!

Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google +!

I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. With the naiveté of an English major who could recite every scene from Jane Eyre quicker than she could describe a lead list, I believed that inbound marketing was going to completely eclipse outbound marketing in a matter of years. Who would ever buy a list of leads when they could just wait for their customers to come to them? I thought.

Sales Prospecting Perspectives is pleased to bring you a guest post from Mark Roberge, SVP of Sales and Services at HubSpot.

Let’s get this straight: teleprospecting does not exclusively refer to cold calling. It is the process salespeople use in order to prospect a lead on the phone.  Whereas cold calling can be impersonal and yield poor results, properly teleprospecting can humanize the interaction between a salesperson and a prospect through the use of helpful dialogue centered around prospect’s pain points, not the salesperson’s products. When you combine this process with an inbound sales methodology, you have a potent mix for success.

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com.

An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Still, it is not just a matter of “putting yourself out there” and launching just any site. To stand out from the competition, you need to have a site that follows best usability practices. If your site requires your visitors to use a 15-page instruction manual, then the number of people bouncing out of it will be high.

There is a natural sequence to most of the activities we engage in on a daily basis.  Every day is a series of steps leading to an endless amount of completed projects that combine to create what is our life.  If you are hungry and need a meal, you find a recipe, shop for ingredients,  cook,  then eat.  If your kids need new clothes, you find their size, their desired style, you shop, they wear the clothes...  Job done.