Sales Prospecting Perspectives

Some would argue that cold calling is more difficult than closing a deal. When you think about it, you get rejected a heck of a lot more than you typically do when trying to bring in that new deal, right? Plus when you're closing at least you have a captive audience willing to listen to what you have to offer. When you cold call, there is no guarantee what you're offering is even of remote interest to the prospects you're trying to get live. 

Sales Prospecting Perspectives is pleased to bring you a guest post from Howard Brown, Founder and CEO of RingDNA.

There was a time not so long ago when your average B2B salesperson spent more time on the road than a major league baseball team. But now, more and more companies are hiring remote reps, also known as inside sales. These reps possess many of the same sales skills as field sales reps. They close high-ticket deals and build long-lasting customer relationships, all while racking up far fewer frequent-flyer miles. They also typically carry increasingly large quotas. According to the Bridge Group, the average inside sales rep’s quota in 2013 was $985,000.

Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? One of the many things I love about AG is that we have various people with whom to discuss how to improve our prospecting skills in order to achieve our targets.

Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we'll be having a contest between inside sales reps who passed leads this week. Despite the consistent snow storms in the Northeast (and there seems to be another on the way), we've continued calling across the country for leads. It's important to stay vigorous even through equally vigorous weather conditions.

It’s the middle of the shortest month of the year, and between calls I hear the familiar orchestra of different off-putting sounds from other cubes: wheezing, coughing, sniffling, sneezing, and zombie-like groans of inside sales reps plagued with cold and flu symptoms.

Understand the Difference:

As sales professionals we come across these types of people all the time.  But knowing how to tell the difference between a so-called “Tire Kicker” and a “Window Shopper” is critical and will better help you to eliminate wasted effort. 

I don’t know about everyone else, but I am absolutely addicted to the Winter Olympics. Every night when I am relaxing at home, I get sucked into the speed skating, skiing, and of course curling competitions! After watching the first few nights of events and discussing with coworkers throughout the day, I started to think about how our office has the same qualities that the Olympics in Sochi have. 

Happy Valentine's Day, Sales Prospecting Perspectives readers! We hope you're doing something special with that someone special or treating yourself to something that makes you happy today. On Valentine's Day, some people may feel down if they don't have a Valentine, just like in inside sales when people can feel slighted if they don't have a prospect. Therefore, we've compiled some helpful content about how to better market and teleprospect to these potential clients. Check out our favorite articles we shared on Twitter this week: 

Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations.

Technology companies create solutions that are complicated, have various levels of functionality as well as varying levels for usage.  Whether verbally or through content creation, marketers and sales professionals will run into a consistent issue: How do I explain this without rambling on and on?