Sales Prospecting Perspectives

Happy Friday, blog readers! Here at AG, we’ve been hard at work having meaningful conversations with clients and continuously calling new prospects. With two new hires on board, we’re poised to reach out to even more businesses. With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week:   

Maintaining accurate CRM data is a challenge for nearly all of the organizations we've partnered with over the years. We all want to believe that the data we collect from tradeshows, list vendors, webinars, and website visitors are all certified gold, but that isn't always the case. Inevitably there is a percentage of data that is not worth calling at all. From fake contact information to "consultants" looking for jobs or the guy that dropped his card in the fishbowl to win the free iPad, the average CRM is cluttered with this crap.

Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Events/Buzz Coordinator for NetProspex.

What good is data if you can’t properly use it?

You work hard to collect your marketing data. But sometimes, you collect so much data that it’s hard to make sense of all of it. In these instances, there’s a lot going on in your database, and it’s up to you to get a handle on it to ensure a good return on investment on all of that data.

Happy Friday, Sales Prospecting Perspectives readers! We're going to continue to feature excellent content on Fridays from marketing and sales blogs across the Internet, as well as recap our own blog posts from this week. Enjoy! 

There is more to teleprospecting and B2B cold calling than a lot of people might think. There is a method to the madness; you don’t just sit down at a desk one day, pick up a phone, and make some dials. There are multiple campaigns to work on simultaneously, and in order to stay organized, we have to use lead statuses.

Sales Prospecting Perspectives is pleased to bring you a guest post from Kevin Stemple, Database Manager at AG Salesworks. 

Securing clean and accurate contacts is a battlefield; there are data mines everywhere, ready to cause mass destruction to your day and CRM system. One must tread carefully, or risk near certain doom in the form of financial loss, duplications or wasted time.