Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post fromTiffany Fenore, a Business Development Representative at AG Salesworks.

Something that everyone in the sales profession can relate to is rejection! Most of us in business development roles experience rejection early, on a day-to-day basis, and it often starts as an objection. Objections can be viewed as a roadblock to the untrained rep and even some seasoned prospectors forget to view the response as a gateway to further the conversation. Objections are the perfect “in” to engage and challenge prospects. They have opened up the discussion and have unknowingly allowed you to cater your message to their pains and needs to see if they are a fit for your product and/or service.

There are 4 common objections we typically see:

Last week our company took part in a great consultative inside sales training. I love these trainings because although some of the topics may seem obvious at first, we sometimes tend to put these fundamental topics on the back burner at work because other priorities end up taking up our time instead. The training from last week really helped to reinforce the topic of Knowing your Competition. Seems simple, right? It may seem straightforward, but ask yourself these questions. When was the last time you sat down and really thought about who your competition is? Do you ever think about competition in a different light other than during the actual sell? This training really emphasized the idea of not only knowing your competition when bringing on new customers, but more importantly, really being aware of your competition when it comes to retaining your existing customers.